Brown Foundation Instagram

The Craig & Galen Brown Foundation is an academic scholarship nonprofit at Texas A&M University, supporting approximately 200 scholars annually and welcoming around 50 new scholars each year. I was tasked with launching and managing a student-driven Instagram account designed to engage our scholars, their friends, and their families while highlighting the Foundation's community, events, and student experiences. I oversee the account's content strategy, photography, and publishing, capturing photos at events while managing a four-member student social media team to ensure coverage when I cannot attend. I also coordinate content submissions and approvals to maintain a consistent, engaging, and authentic social media presence. Beyond social media, I design and coordinate branded merchandise, including the polos and quarter-zips pictured. I manage the process from design and production coordination to collecting individual scholar sizes, organizing distribution, and coordinating pickups to ensure each scholar receives their merchandise.